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Diadora Pop-Up in Downtown Flagstaff

A One-Month-Only Experience for Runners at 7,000 ft

This summer, an exciting international addition has arrived in Downtown Flagstaff! Diadora - an iconic Italian sportswear company - is hosting its first-ever U.S. running pop-up shop right here in the heart of our mountain town. In partnership with Run Flagstaff, the pop-up is part of Diadora’s “High Mileage Summer” campaign, spotlighting Flagstaff as a premier training destination for runners from around the world.

Located directly next door to Run Flagstaff’s downtown location on Historic Route 66, the Diadora pop-up is more than just a retail space - it’s a full runner’s lounge built to serve the needs of our active community. With amenities like Wahoo treadmill challenges, a Hyperice recovery lounge, and post-run fuel (bagels, coffee, hydration drinks), the space is designed as a comfortable, welcoming hub for runners to relax, recover, and connect.

What to Expect:

  • Weekly community long runs and group workouts
  • Guest speakers featuring inspiring voices in the sport
  • Track watch parties and special events
  • Exclusive limited-edition “7000ft” gear only available at this location
  • Photo booths, giveaways, and more!

Whether you’re training for a fall marathon, building summer mileage, or simply love the energy of the running community, this is your chance to experience a global brand in a uniquely Flagstaff way. The pop-up will be open through August 15th, so don’t miss your chance to stop by, stock up, and be part of this exciting new addition to our downtown.

📍 Location: Next to Run Flagstaff Downtown (Historic Route 66) - 204-C E Route 66
📅 Open Now through August 15th
💥 Totally free to visit - gear available for purchase

For more information, check out the Diadora website and Arizona Daily Sun feature. 

Come experience Diadora’s global pop-up, right in the heart of our high-elevation running paradise!