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Diadora Pop-Up in Downtown Flagstaff

A One-Month-Only Experience for Runners at 7,000 ft

After a successful debut last summer, Diadora is back in Downtown Flagstaff for the second year of its High Mileage Summer pop-up.

The iconic Italian sportswear brand has once again partnered with Run Flagstaff, bringing its unique summer activation back to Historic Route 66. Inspired by Flagstaff's world-renowned running community, the pop-up creates a welcoming space where runners of all levels can gather, connect, and experience one of the sport's most recognizable international brands right here in the heart of downtown.

Located next door to Run Flagstaff, the pop-up features a curated selection of Diadora running shoes, apparel, and exclusive merchandise, while serving as a community hub throughout the summer.

What to Expect:

  • Community long runs and Workout Wednesdays with fellow runners
  • NCAA and USA watch parties celebrating the sport
  • Live podcast recordings and special community events
  • Exclusive Diadora footwear, apparel, and limited-edition merchandise
  • A welcoming space to connect with runners, explore the latest gear, and experience Flagstaff's renowned running culture

Whether you're training for your next race, visiting Flagstaff for high-altitude miles, or simply want to experience the excitement, the Diadora pop-up offers a unique opportunity to connect with an international running brand right here in Downtown Flagstaff.

📍 Location: Next to Run Flagstaff Downtown (Historic Route 66) - 204-C E Route 66
đź“… Summer 2026

For the latest event schedule  information, check out the Diadora website.

Come experience Diadora’s global pop-up, right in the heart of our high-elevation running paradise!